Apple Watch

Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make Apple Watch something you’ll love to use every day. As well as something you can’t wait to put on every morning.

Everyone’s style is different, as is everyone’s wrist. So Apple Watch comes in two case sizes: 38mm and 42mm. Both of which can be set up to work on either your left or your right wrist.

We created Apple Watch from custom alloys of stainless steel and aluminum — each in two finishes — as well as unique formulations of 18-karat yellow and rose gold. All were specially developed not only to look great, but to stand up to the physical demands of daily wear.